1949

Company roots

Our roots are in rope making. The Visscher company started this in 1949. The experience and developments we have gained over the years in the field of twine are unprecedented. Previously it was always the sisal twine, but when the industry also started producing synthetic fiber, VisscherHolland was the first to sell it in the Netherlands.

60

1960

Moving with the market

For 75 years, we have been connected to the agricultural sector and have had various products in our range. Today, everything at our company is about forage and construction, but in the past, we also sold the Sirocco tractor jackets. This was a 'jacket' cover that shielded the engine and created a cabon for the driver. When there is an innovation or development, we like to be the first to explore it.

85

1985

Relocation

It all started in the center of Steenwijk in 1949, but in 1985 the company moved to the Groot Verlaat industrial estate. Initially surrounded by green pastures, over the years it has been transformed into a lively industrial area. Of course, we haven't been sitting still either. We have grown from one hall to ten halls and now have two locations in Zutphen and Heeswijk-Dinther.

90

1990

Transport

As a supplier to the agricultural and construction sectors, the delivery of our products has also changed over the years. In the early years and during the 1950s and 1960s, we managed our own buses and trucks. Due to the enormous growth in the 1990s, partly due to internationalization and the start of the construction division, distribution has also grown, as has the desire for faster deliveries from our customers. In-house management has given way to a global distribution network in collaboration with regular transport partners.

96

1996

Construction division

Our construction division has also been taking shape since 1996. As a wholesaler of construction films, we supply all major building material retailers, purchasing groups, and construction centers in the Netherlands. This has given our family business a huge boost and led to greater diversification. It has also expanded our network, which sometimes overlaps nicely with agriculture. Since 2017, we have also been the distributor in the Netherlands for Leadax, the new lead. In addition, we have also taken steps in insulation concepts, always with an eye for circularity.

98

1998

In more then 12 countries active

At the end of the 1990s, we took our first steps outside the Netherlands. We started in Germany, but quickly expanded to Denmark and Canada, partly due to the emigration of many dairy farmers. We are now active in 12 countries, including Belgium, Sweden, Poland, Iceland, and the United States. This has enabled us to scale up in terms of product range, distribution, and specialization. Every country has its own standards and culture. By actively contributing ideas, showing dedication, and constantly looking for opportunities, we have literally managed to push boundaries.

16

2016

Memorable moments

In 2016, we took the initiative to set up a unique campaign for Pink Ribbon, the organization for breast cancer research. Together with the entire agricultural sector, we wrapped round bales in the fields in pink wrapping film. It was a fantastic campaign that was embraced throughout the Netherlands. Together, we were able to donate a wonderful amount to the Pink Ribbon foundation.

17

2017

TheTransitionCompany

This year saw the establishment of TheTransitionCompany division. This branch specializes in the transition period for dairy cows, from dry period to the first 60 days after calving. We advise dairy farmers on this, but also use our own products in our own ration calculations to improve this period for dairy cows. The starting point is a healthy herd and optimal yield.

20

2020

Here and beyond...

In 2025, we started construction on a new office building in Steenwijk. We look back on our roots with pride, and as employees, we look forward to the future with energy, innovation, and commitment. This is evident in the fact that we have become an extension of the civil engineering sector with our own identity.

26

2026

Een nieuw jasje

In 2026 zijn de medewerkers op het hoofdkantoor van VisscherHolland gevestigd in een nieuw kantoorpand aan de Korte Venen.
De nieuwe website van het bedrijf toont dat de corporate identity van VisscherHolland staat als een huis. Vanuit de nieuwe opzet van de VisscherHolland website kunnen klanten kiezen binnen welke divisie zij meer informatie wensen. Internationaal gezien is het bedrijf nog steeds groeiende en heeft daarmee zichzelf onuitwisbaar op de kaart gezet.

History